Billboards

Traveling back from San Francisco, I saw a ton of billboards. I usually don't see many billboards in Sacramento; only on the interstate. But, San Francisco had billboards popping up in the middle of the city. It was interesting to me, because I always forget that billboards are used for serious advertisements. I don't pay too much attention to them, but they were pretty hard to miss in the middle of a big city like San Francisco.

I saw a billboard just like this one. Obviously, billboards can't have too much information on them. This is because billboards are meant for driving past, and people can't get distracted by a bunch of text. Now, this billboard has only a few words, and is basically the logo for Coca-Cola. It's easy to identify the product because of the specific red and white colors, along with the cursive-looking letters. Not to mention, this billboard was pretty big.
I
t caught my attention for several reasons. One reason was that Coca-Cola is a well-known brand, so I instantly realize what was being advertised. Also, I enjoy Coca-Cola (not as much as Pepsi, though) and I think this included a need for aesthetic sensations. The colors are bright and pop against the sky behind it, and red is a color that grabs attention. This billboard is pretty and put together, and all it makes you think about is Coca-Cola.

I also saw this billboard, which is just a Yahoo logo. The colors are similar with the white lettering, although I think the red pops more than purple. This uses a simple style that is nice to lookout, and is also a well-known company. These two billboards are very similar, and don't have too much to them.This isn't a bad thing, however. Because Coca-Cola and Yahoo are huge companies, I don't think that it's necessary to throw out a bunch of information about their purpose. I would assume that most people know about these companies, especially in San Francisco. Theses billboards might just be there to remind people about Yahoo and Coca-Cola. I guess it must've worked, because somehow these billboards stuck in my mind.