I'm Hungry

 I was working on my presentation for Monday, researching advertisements for my company, McDonald's. As I was searching through all the pictures of burgers and happy meals, I noticed that other fast food ads were included in the Google suggestions. I looked through some of these just for comparison, and I realized that they all do one thing very well: they make me want a giant cheeseburger. These bright images of amazingly unhealthy food only intrigues me. I found myself not caring that this burger has ingredients I don't even know of, or that too many will give me some dietary disease. This greasy, artificially-flavored meal is all that I want.

This, I would assume, is the perfect example of physiological needs, one of the ad techniques we've learned about. Looking at too many of these ads makes my stomach growl, and I would love nothing more than to have this fast food in my hands. It may sound overdramatic, but when people are hungry, they will take what is presented to them. And these artery-clogging burgers have a flawless presentation. By showing me what I think I need at this very moment, these ads have no problem getting my attention and desire for a meal ASAP. These fast-food ads know what they're doing, there goal is to make people come to their "restaurant" and give the company money. This is the exact goal that is taking affect on me. Although I don't like to admit it, but I am very tempted by fast food. I know that it's bad for me, but the enhanced images always look really good. Obviously these pictures have photoshop, and the food doesn't come close to looking like the pictures. So, even though the ads are tempting and play to my need for delicious food, I don't go to Burger King, McDonald's, or Wendy's often. Actually, I haven't been to those places in years. Their ads only work on me for a second; I think about burgers, and never actually bring myself to go.

The only place I go to get fast food is In-N-Out, and I never see ads for them! That's a good thing, in my opinion. In-N-Out doesn't need to advertise as much as the other places, because people know how good it is. There's always a line out the door for In-N-Out, so people definitely know about it. In-N-Out doesn't need to get people's attention, because one taste of their products is enough. Because they're food is actually amazing, they don't need to trick people into coming into their "restaurant" because of ads that aren't true.