I don't watch much television. But when I do, I'm always bombarded with ads every ten to twenty minutes. And, when I didn't record the show, I cannot fast forward. This leaves me to sit through a bunch of short commercials for things I didn't need (and didn't exactly ask for). However, there are some commercials that have stuck with me; ones I have actually enjoyed watching. There aren't many, but I have picked one that always pops into my mind.
This commercial is relatively new. It shows Lil Wayne, the rapper, sitting in a living room with some friends. He pours champagne on his phone, dunks his phone into a fish tank, and pours more champagne on it. His friend gets jealous, because his phone would break if he did that. Then, Lil Wayne hands him a phone just like his, and they both pour champagne on them together. Can you guess what this ad is about? https://www.youtube.com/watch?v=l5aF23XpBwU
Yes, this commercial is about a water resistant phone, which apparently can also resist champagne. I'm very entertained by this ad, because Lil Wayne is in it! This shows the advertising technique of Testimonial, because it depicts a celebrity approving a product. The product being approved is the Samsung Galaxy S7, which I don't really care about. All I was focusing on was Lil Wayne, because I've heard some of his songs and have a positive association with them. That was probably the whole point of the ad, though. Samsung must've wanted people to recognize Lil Wayne first, then pay attention to the commercial about the phone. It got the point across; I could easily tell that the phone was being advertised because of it's water resistance. I would also assume that this commercial is directed to a teenage audience, because most teens take great interest in music and phones. Plus, I don't think many older or younger customers are listening to Lil Wayne. By using Lil Wayne, I remembered what the product was, and have a fun association with the Samsung Galaxy S7. I won't buy one, because I love my iPhone, but at least I didn't totally ignore the product.
There has been another commercial just like this. It still has Lil Wayne and the Samsung Galaxy S7. https://www.youtube.com/watch?v=nHCgG7e-rC8
These two commercials just make me laugh, and I think that they were relatively affective in getting my interest. Even though they don't convince me to buy the phone, these commercials really stand out in my mind. Samsung did a good job, but I still think that Apple is superior.
I do agree that the commercial was very entertaining and funny. And I think it was smart that Sam song use Lil Wayne as their celebrity because he doesn't embody the company but he adds a target audience. I think the target audience is teens and 20s are old, because those would be the people buying phones and be relating to Lil Wayne. Also I think this is targeted towards men because little Wayne was watching SportsCenter on his phone which is targeted towards women. Finally, when I walk away from a commercial I ask myself do I really need a waterproof phone after watching this commercial and answer is no. So was the commercial really effective? In my opinion no, but I also don't believe it was the targeted audience.
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